If your website isn’t showing up on Google like it used to—or never did—it can be frustrating. Whether you’re a business in Darwin or scaling your digital presence across Australia, ranking issues usually come down to a few key SEO blind spots.
As a trusted SEO agency in Australia, we've seen these common problems across industries. Here's what might be going wrong—and what to do about it.
1. Your Website Was Migrated, But SEO Was Left Behind
If you’ve recently redesigned or moved your site to a new domain, a poorly managed website migration can lead to sudden ranking drops. A well-structured SEO website migration checklist is critical to avoid this.
Key areas often missed during migration:
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Forgetting to redirect old URLs (301 redirects)
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Losing meta titles and descriptions
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New site not crawlable by search engines
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Changes in site structure affecting internal linking
????️ What to do:
Run a full SEO audit post-migration. Use a checklist that includes crawling your old and new URLs, checking redirects, verifying Google Search Console data, and monitoring rankings weekly.
If you're unsure where to start, working with SEO consultants in Darwin or an SEO agency familiar with migrations can save your traffic and sanity.
2. You’re Not Targeting What Your Customers Are Searching For
SEO isn’t just about keywords—it’s about matching user intent. If your content doesn’t answer your audience’s actual questions or isn’t structured around their needs, you’ll struggle to rank.
Common signs:
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High bounce rate
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Low average time on page
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Pages ranking for irrelevant queries
????️ What to do:
Map out your audience’s search intent. Focus on commercial and informational queries your potential customers would use. Consider partnering with a local SEO agency in Australia that understands regional behaviours and search trends.
3. Your Technical SEO Needs Attention
Sometimes, it’s the behind-the-scenes issues that quietly kill your rankings. Page speed, mobile usability, crawl errors, and structured data all influence visibility.
Things to check:
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Page load time (especially on mobile)
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Mobile responsiveness
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Broken links and error pages (404s)
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Sitemap and robots.txt configuration
????️ What to do:
Use tools like Google Search Console, Screaming Frog, or Sitebulb to uncover technical issues. Fix them progressively and monitor improvements. If you lack in-house expertise, a Darwin-based SEO consultant can offer hands-on technical support.
4. Your Competitors Are Investing in SEO—And You’re Not
If your competitors have recently invested in content creation, backlink strategies, or technical optimisation, and you haven’t, they’ll outrank you over time.
????️ What to do:
Conduct a competitor SEO gap analysis. What are they ranking for that you aren’t? Are their blogs answering common customer questions better than yours? An SEO agency in Australia can help build a content and backlink roadmap tailored to outpace your rivals.
Final Thoughts
Ranking on Google takes more than just ticking boxes—it requires strategy, consistency, and knowing where to focus your efforts. Whether you're planning a site migration or need to recover lost rankings, following a structured approach is key.
If you’re ready to take the guesswork out of SEO, our team of SEO consultants in Darwin and across Australia is here to help. From detailed audits to tailored strategies, we’ll help your business get seen where it matters most.